In 2016, to strengthen copyright restrictions, QQ Music blocked international users, and users overseas will generally receive an error when trying to play music such as this one: '抱歉，应版权方要求，暂无法在当前国家或地区提供此歌曲服务' ('Sorry, this song is not yet available in the current country or region at the request of the copyright owner'). QQ Music only operates in China, however, for an uncertain amount of time, the free service was freely available to be used worldwide, and many international users used the service in order to circumvent paid services such as Apple Music or Spotify.

TypeĬustomisation and themes (mobile feature) QQ Music generally encourages users to purchase their VIP subscription service.Īs of March 2020, QQ Music offers three subscription types. However unlike similar subscription service Spotify, labels have the ability to restrict its content to be restricted to subscribing users (known as VIPs or green diamonds) or be purchasable on their website which usually costs around 19 to 20 yuan, artists using this strategy include Noah Cyrus, Ariana Grande and Taylor Swift in which certain albums are restricted to be purchased only. QQ Music operates under a freemium business model in which basic services are free whilst enhanced features are available on a subscription. Outside of streaming, the service leverages its brand to the public through the annual QQ Music Awards. By 2018, QQ Music's market share among Mainland China's music platforms increased to 75%.

The service merged with China Music Corporation, owners of KuGou and KuWo, the second and the third largest streaming services respectively in the country, in 2016.

As of 2018, the service is set to reach over 700 million users with an estimated 120 million subscribers. QQ Music ( Chinese: QQ音乐) is one of three Chinese freemium music streaming services owned by Tencent Music, a joint venture between Tencent and Spotify. Microsoft Windows XP and above, Google Android, Apple MacOS, Apple iOSĥ2.6MB (for Windows), 180MB (for Android), 280.2MB (for iOS)

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